Our Services

Connected Commerce Consultancy

We help brands create and implement truly integrated ecommerce strategies.

With expertise across all eCommerce models including owned channels, eRetail, and social commerce we leverage market and competitive insights to help brands develop a plan of how to best connect with consumers to grow your business. We work with you to understand the opportunities, challenges, and key drivers in the market then develop eCommerce strategies to deliver your business ambitions.

These strategies fuel activation plans tailored to your operating model, which are deployed tactically to drive sales. Together, this results in the creation of highly effective omnichannel strategies that work hard for you.

Connected Commerce Consultancy

We help brands create and implement truly integrated ecommerce strategies.

With expertise across all eCommerce models including owned channels, eRetail, and social commerce we leverage market and competitive insights to help brands develop a plan of how to best connect with consumers to grow your business. We work with you to understand the opportunities, challenges, and key drivers in the market then develop eCommerce strategies to deliver your business ambitions.

These strategies fuel activation plans tailored to your operating model, which are deployed tactically to drive sales. Together, this results in the creation of highly effective omnichannel strategies that work hard for you.

eRetail Services

We help brands profitably grow on Amazon, eCommerce marketplaces, and retailer.com sites across the globe.

Applying our extensive eRetail experience, we work hand in hand with our clients at every stage of the retail strategy, planning and activation cycle. Our comprehensive, integrated approach is needed to succeed at eRetail. We start by ensuring digital shelf fundamentals are sound including operational readiness, content health, and catalog management.

Beyond the fundamentals of readiness, we ensure the entire eRetail experience highlights and promotes your brand’s unique selling points to differentiate it as much on the digital shelf as it is in the physical.

Once shelf ready, we create bespoke activation strategies to connect with consumers and shoppers across the entire eRetail customer journey leveraging paid search and performance display as well as higher awareness tactics including programmatic, social and video. In implementing we leverage Omni Commerce to apply the most sophisticated and advanced technologies available.

eRetail Services

We help brands profitably grow on Amazon, eCommerce marketplaces, and retailer.com sites across the globe.

Applying our extensive eRetail experience, we work hand in hand with our clients at every stage of the retail strategy, planning and activation cycle. Our comprehensive, integrated approach is needed to succeed at eRetail. We start by ensuring digital shelf fundamentals are sound including operational readiness, content health, and catalog management.

Beyond the fundamentals of readiness, we ensure the entire eRetail experience highlights and promotes your brand’s unique selling points to differentiate it as much on the digital shelf as it is in the physical.

Once shelf ready, we create bespoke activation strategies to connect with consumers and shoppers across the entire eRetail customer journey leveraging paid search and performance display as well as higher awareness tactics including programmatic, social and video. In implementing we leverage Omni Commerce to apply the most sophisticated and advanced technologies available.

Data and Technology

We bring together an unparalleled collection of commerce data and build technologies to enable eCommerce success.  We call it Omni Commerce.

Insights, derived from efficient reporting and smart analytics, are critical for understanding shopper intent and driving product performance. Our analysts start by defining business goals and developing a step-by-step approach to move swiftly from insights to action.

With Omni Commerce, our proprietary set of eCommerce tools and data, we integrate omnichannel data signals to create a holistic view of the shopper and their purchase journeys and enable that data to power applications to inform strategy and drive results.

Integrated Commerce Workflows: Omni Commerce, embedded within Omnicom’s proprietary workflow and data integration platform, Omni, connects eCommerce strategy, planning, and implementation with all marketing activities.

Investment Planner: Omni Commerce ingests category data from multiple sources and combines that with your historical channel performance to develop plans and scenarios to guide investment across channels.

Commerce Data Lake: Omni Commerce connects to and integrates data from Amazon, Walmart, and other key eCommerce channels to enable efficient actionable reporting and insight driven analytics and innovation

Partner integration: Omni Commerce creates a data layer to effectively integrate leading 3rd party tools and data sources.

Data and Technology

We bring together an unparalleled collection of commerce data and build technologies to enable eCommerce success.  We call it Omni Commerce.

Insights, derived from efficient reporting and smart analytics, are critical for understanding shopper intent and driving product performance. Our analysts start by defining business goals and developing a step-by-step approach to move swiftly from insights to action.

With Omni Commerce, our proprietary set of eCommerce tools and data, we integrate omnichannel data signals to create a holistic view of the shopper and their purchase journeys and enable that data to power applications to inform strategy and drive results.

Integrated Commerce Workflows: Omni Commerce, embedded within Omnicom’s proprietary workflow and data integration platform, Omni, connects eCommerce strategy, planning, and implementation with all marketing activities.

Investment Planner: Omni Commerce ingests category data from multiple sources and combines that with your historical channel performance to develop plans and scenarios to guide investment across channels.

Commerce Data Lake: Omni Commerce connects to and integrates data from Amazon, Walmart, and other key eCommerce channels to enable efficient actionable reporting and insight driven analytics and innovation

Partner integration: Omni Commerce creates a data layer to effectively integrate leading 3rd party tools and data sources.