We bring together an unparalleled collection of commerce data and build technologies to enable eCommerce success. We call it Omni Commerce.
Insights, derived from efficient reporting and smart analytics, are critical for understanding shopper intent and driving product performance. Our analysts start by defining business goals and developing a step-by-step approach to move swiftly from insights to action.
With Omni Commerce, our proprietary set of eCommerce tools and data, we integrate omnichannel data signals to create a holistic view of the shopper and their purchase journeys and enable that data to power applications to inform strategy and drive results.
Integrated Commerce Workflows: Omni Commerce, embedded within Omnicom’s proprietary workflow and data integration platform, Omni, connects eCommerce strategy, planning, and implementation with all marketing activities.
Investment Planner: Omni Commerce ingests category data from multiple sources and combines that with your historical channel performance to develop plans and scenarios to guide investment across channels.
Commerce Data Lake: Omni Commerce connects to and integrates data from Amazon, Walmart, and other key eCommerce channels to enable efficient actionable reporting and insight driven analytics and innovation
Partner integration: Omni Commerce creates a data layer to effectively integrate leading 3rd party tools and data sources.