Starbucks needed direction with their Amazon Advertising strategy for the ready-to-drink (RTD) category across EMEA.
First we worked with Starbucks to define clear eCommerce objectives to increase sales, reduce costs and grow visibility on Amazon.
We then audited Starbuck’s digital shelf and optimized product content based on retail search insights. We benchmarked Starbuck’s content and set-up ongoing monitoring of their ranking on retailer.com pages.
Next using category, ePOS, and consumer intent signals from Omni we helped Starbucks determine the most effective routes to market. We built an investment recommendation using the core audience signals from our suite of proprietary tools.
Finally, we built the activation plans and started driving purchase across core and affinity categories.